Data protection

Data protection information on – operated by AMR Advanced Market Research GmbH and moweb research GmbH. See imprint. for more information.

Responsible party

Legally responsible for this website: AMR – Advanced Market Research GmbH Poststrasse 7 40213 Düsseldorf Germany Further information about our company can be found in our Imprint.

General information

When you visit our website, personal data is also processed. In order for the pages to be displayed in your browser, the IP address of the device you are using must be processed. Additional information about the browser of your mobile device is also provided. Under data protection law we are obliged to guarantee the confidentiality and integrity of the personal data processed with our IT systems. For this purpose, the following data is logged:

  • IP address of the calling computer (for a maximum of 7 days)
  • Operating system of the calling computer
  • Browser version of the calling computer
  • name of the retrieved file
  • date and time of retrieval
  • Amount of data transferred
  • Referring URL

The IP address will be deleted from all systems used in connection with the operation of these internet pages after 7 days at the latest. We will then no longer be able to establish a personal reference from the remaining data.

In addition, the data will also be used to correct errors on the website.

The legal basis for this data processing is Art. 6 par. 1 lit. f) GDPR. Our “interest” within the meaning of art. 6 par. 1 lit. f) is the operation of this website as well as the implementation of the protection goals of confidentiality, integrity and availability of data.

Contact forms

We offer the following forms on our website for making contact: Request for quotation, applications, general contact and call request. If you contact us via one of the contact forms, the data gets stored inside a database on our server and an e-mail with the data you have provided will be generated and sent to us.

In order to send a contact form, the information on data protection and data processing must be confirmed. The input of your data on our website is encrypted via HTTPS. The generated mail with your data is transmitted unencrypted. We do not pass this data to third parties. If this data should no longer be required within the framework of a service provider relationship, or if a conflicting interest of the person contacted prevails, the data concerned will be deleted, provided that this does not conflict with any statutory storage obligations. The legal basis for data processing is Art. 6 Para. 1 lit. f) DSGVO. Our “interest” within the meaning of Art. 6 para. 1 lit. f) is communication with service providers.

Contact Forms Mandatory data to be entered in the form: Name, e-mail address, subject, message. Data to be provided voluntarily in the form: telephone number. Data received via the contact form for quotation enquiries will be used by us for communication and quotation purposes. The data is stored on our server.

Communication by e-mail

If you provide us with your e-mail address, we will communicate with you by e-mail. We will not pass on your e-mail address to any third parties without your consent. If you no longer wish to receive e-mails from us, you can unsubscribe at any time. When sending an e-mail to our company, personal data can be transmitted automatically depending on the setting of your e-mail program. AMR will also treat those data confidentially. However, we would like to point out that an e-mail without encryption is comparable to a postcard, i.e. it can be potentially read by unauthorized persons. Therefore, confidential information should only be exchanged with us by fax or as an encrypted e-mail attachment.

Receiver / Transmission of data to third parties

Data that you provide to us will not be passed on to third parties. In particular, your data will not be passed on to third parties for advertising purposes.

However, we may use service providers for the operation of this website or for others of our business products. Here it can happen that a service provider receives knowledge of personal data. We carefully select our service providers – especially with regard to data protection and data security – and take all measures required under data protection law for permissible data processing.

Anonymous usage analysis with Matomo Analytics

We use Matomo Analytics to evaluate the usage behaviour of our website. We do not collect any personal information. IP addresses are anonymised. It is not possible for us to trace individual users.

Matomo is an open source web analytics platform. A web analytics platform is used by a website owner to measure, collect, analyse and report visitor data in order to understand and optimise their website.

Matomo is used to analyse the behaviour of website visitors to identify potential pitfalls: pages not found, problems with search engine indexing, which content is most appreciated… Once the data is processed (number of visitors reaching a page not found, only viewing one page…), Matomo generates reports for website owners to take action, e.g. change the layout of the pages, publish new content… etc.

Matomo processes the following data:

  • anonymised IP address
  • Custom dimensions
  • Custom variables
  • Job-ID
  • Date and time
  • Title of accessed page
  • URL of accessed page
  • URL of the page that was accessed before the current page
  • Screen resolution
  • Time in the local time zone
  • Files that have been clicked and downloaded
  • Clicks on links to an external domain
  • Time of page generation
  • Country, region, city
  • Main language of the browser
  • User agent of the browser

The processing of personal data with Matomo is based on legitimate interests.

Processing your personal information, such as cookies, helps us to understand what works and what does not work on our website. For example, we can see if the way we communicate is engaging or not and how we can improve the structure of the site. Our team benefits from the processing of your personal data and works directly on the website. By processing your personal data, you can benefit from an increasingly better website.

Without the data, we would not be able to provide you with the service we currently offer. Your data is only used to improve the user experience on our website and to help you find the information you are looking for.

As Matomo is installed directly on our server, no data is exchanged with Matomo or any third party. More information can be found here:

Data protection officer

If you have any questions about data protection, please contact our data protection officer:

Brandeis Digital GmbH
Herr Steffen Lüning Senior Consultant Datenschutz
Tel.: + 49 (0) 175 121 7005

The right to complain to the supervisory authorities

You have a right of complaint if you believe that our company does not handle your data properly. You can lodge your complaint with a responsible supervisory authority.

Landesbeauftragte für Datenschutz und Informationsfreiheit Nordrhein-Westfalen 40102 Düsseldorf E-Mail: